Does your business use an Enterprise Resource Planning (ERP) solution? If you’re reading this, then the answer is probably yes. Or, at least, you’re interested in purchasing one. What about a Customer Relationship Management (CRM) software? You know, so you can manage leads, customers, opportunities, quotes etc.? How do you sell your product? Maybe through a catalog or retail outlet? Maybe through a web store? If a web store, on what platform is your e-commerce site built? I’m throwing a lot of questions at you but here is the really important one: If you’re using two or more software systems to run your business, how are they talking to each other? How are they integrated with one another so you’re tracking sales, receivables, and payables? A proper system integration ensures you’re not duplicating data and effort by maintaining uniquely identifiable customer records, inventory counts and order data which are the same in each system.