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Ahead In The Cloud

The Business Solution Partners Blog

7 Segmentation Points Your Marketing Team Should Be Leveraging: Location

on Jun 20, 2019 4:38:13 PM By | Craig Cook | 0 Comments | HubSpot Customer Relationship Management (CRM) Blog Posts
The right message, to the right target, at the right time. This is the watchword of the modern marketer. There have been a ton of articles about crafting the perfect personalized message and publishing your posts at the optimal time for high engagement. But all too often when I engage with clients, the critical function of segmenting the contact database to target the right individuals for your marketing message is sorely lacking attention.
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HubSpot Tips & Tricks: 5 Compelling Reasons To Use Sequences

on Jan 9, 2019 11:32:54 AM By | Craig Cook | 0 Comments | HubSpot Customer Relationship Management (CRM) Blog Posts
HubSpot has evolved to become an Enterprise level Growth Platform with a ton of features and functionality. In turn, It can be difficult to identify the best areas of the platform to leverage for success. That’s why we’re delivering regular HubSpot Tips & Tricks to help guide your decisions. In this HubSpot Tips & Tricks post, we’re tackling Sales Sequences and providing you with five compelling reasons to use them.
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The Marketing Funnel: A Eulogy

on Sep 5, 2018 2:15:00 PM By | Craig Cook | 0 Comments | HubSpot Blog Posts
Co-Workers, Friends, Family... We have gathered here today at Inbound'18 to bear witness to the life of our dear friend, who has departed this world for the unknown - a place beyond conversions and optimization. He was stalwart in his service to us, and the world - providing thousands of his adherents with the means to attract and convert. Listen to the conversations taking place in this room today, and you will hear stories of success and prosperity, triumph and glory - all because of our friend, The Marketing Funnel.
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Condense The Clutter: A Tip For Viewing HubSpot Contact, Company and Deal Records

on Feb 28, 2018 8:28:00 AM By | Craig Cook | 0 Comments | HubSpot Blog Posts
If your company is using HubSpot CRM for Sales and Marketing, chances are your portal contains a lot of custom fields that are important to your business. If you have added all of those fields to the "About" section for Contact, Company and Deal records, (or your administrator has added the fields by default) those page views can get quite overwhelming. When you find yourself endlessly scrolling to source important information on the left sidebar in HubSpot, this simple trick will help. . .
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Mordfin Accounting Group Launches New Website on the HubSpot CMS

on Dec 17, 2017 3:34:00 PM By | Business Solution Partners | 0 Comments | HubSpot UX Design & Development Blog Posts
It's out with the old and in with the new... On September 12, 2017, The Mordfin Group officially launched their web2.0 updated website - hosted and designed on the HubSpot Content Optimization System (COS). Business Solution Partner's Chief Marketing Officer Craig Cook lead the design and development process with consistent feedback and support from Mordfin's Elana Korn and Managing Partner Stuart Mordfin. Also providing consultation to Mordfin were growth accelerators Eliatt Di Lieto of Leadership Efficiencies and Kevin Lutz of Morgan Grace.
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NetSuite User Group Presentation: Modern Marketing 101

on Jan 15, 2016 7:30:00 AM By | David Smooha | 0 Comments | NetSuite HubSpot Blog Posts
Modern Marketing 101 This presentation provides overview of current business landscape along with building and promoting value proposition through inbound marketing. Covers modern user expectation, web content development strategies, blogging, search engine optimization, social media engagement and content creation guidelines. Lastly, see how it all comes together in the form of marketing plan and content publishing calendar.
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Improve Your Open Rates With These 6 Email Marketing Best Practices

on Apr 23, 2015 5:00:00 AM By | David Smooha | 0 Comments | HubSpot Email Blog Posts
Email marketing is one of the most powerful methods of lead generation for both B2B and B2C companies. Email marketing offers personalized, educational content to readers in a non-intrusive way and allows prospects to read content however they prefer, whether it be on a mobile device or a desktop.
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Making the Switch to Inbound: 5 Tips To Transform Your Traditional Marketing Strategy

on Mar 26, 2015 5:00:00 AM By | David Smooha | 0 Comments | HubSpot Blog Posts
With the revolution of technology, today’s buyer has changed and traditional marketing techniques no longer work. The way that people make their purchasing decisions has changed and now, more than ever, buyers want to make an educated purchase.
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