The right message, to the right target, at the right time. This is the watchword of the modern marketer. There have been a ton of articles about crafting the perfect personalized message and publishing your posts at the optimal time for high engagement. But all too often when I engage with clients, the critical function of segmenting the contact database to target the right individuals for your marketing message is sorely lacking attention.

HubSpot has evolved to become an Enterprise level Growth Platform with a ton of features and functionality. In turn, It can be difficult to identify the best areas of the platform to leverage for success. That’s why we’re delivering regular HubSpot Tips & Tricks to help guide your decisions. In this HubSpot Tips & Tricks post, we’re tackling Sales Sequences and providing you with five compelling reasons to use them.

Just a decade ago, companies depended on packaged software with huge, intimidating, training manuals tucked away in boxes. The bigger the business, the more training manuals and software they’d have. While the business landscape has changed dramatically, companies still depend on software to get things done, only now you won’t find their storage space shelves filled with CD’s, manuals and data. With the advent of cloud, businesses are turning to Software as a Service (SaaS) to quench their software needs—to no longer have their operations rely on legacy systems, to have access to data anytime, anywhere, and most importantly, to enjoy financial savings.