The number of retailers using NetSuite’s e-commerce ERP platform is increasing, according to an article on the Internet Retailer website. With increased capabilities for integrating web stores with inventory management and back-office functionality like financials, order management and in-store point-of-sale systems, NetSuite’s platform is becoming a standard in retail.
“To better serve e-retailers as they scale up in sales and demand more e-commerce site functionality, NetSuite has taken several steps over the past few years,” the article reports. “In 2010, it introduced new offerings in social media and search marketing… Two years later it launched SuiteCommerce as its new e-commerce platform with more built-in capability for customizing web pages and mobile content.”
Existing NetSuite customers that have already implemented various NetSuite modules in their business are beginning to enable e-commerce features that allow them to create highly functioning and secure web stores right on top of their existing data.
“The SuiteCommerce launch was also designed to let retailers more easily connect web page designs with NetSuite’s back-end financial management systems, increasing their ability to customize checkout pages,” the article notes.
Using NetSuite’s e-commerce ERP allows companies to benefit from NetSuite’s single database, which houses all customer, order and inventory information for a more efficient and secure business process.
Legacy on-premises ERP systems often do not have the capability to meet the demand of modern e-commerce retailers. With retailers and distributors taking an omnichannel approach to meet the demands of their customers, e-commerce ERP systems need to meet the growing challenges of a new and changing business environment.
Customers that purchase from an online web store now want to be able to return the product to a store location. This type of order management requires a single, unified system that can not only manage inventory and returns, but also handle multi-location inventory and order management. With NetSuite’s e-commerce ERP offering, this process becomes seamless.
Source: Internet Retailer, January 2014